AI-powered platform for launching multi-channel marketing campaigns

Adello’s marketers are specialists who manage advertising campaigns for the largest European brands. At some point, the number of advertising channels and social media platforms each marketer had to work with became overwhelming.

The number of ads was also enormous. Specialists had to spend significant time setting up different ads across multiple advertising systems. It was necessary to find an elegant solution to optimize processes and reduce manual effort.

The client approached us to develop a web service integrated with multiple advertising systems and a variety of marketing channels, including Google, X (formerly Twitter), and several other popular social networks.

The platform allows users to launch a single ad across multiple platforms. Alternatively, marketers can create a large number of similar ads with slight variations, such as different links or image aspect ratios.

We integrated a large language model into the platform architecture to help generate ad copy tailored to the interests and pain points of the target audience. The LLM also takes into account the requirements and formats of each advertising platform when creating texts.

In addition, generative AI assists marketers in quickly producing visuals for ads, automatically generating the required quantity and resizing them for different platforms.

Within the dashboard, advertising campaigns are organized by brand, geography, device type, time limits, audience interests, and demographics.

Marketers can generate reports on key metrics—such as conversions, CPM, CTR—with just a few clicks. Based on these reports across different channels, they can create clear, user-friendly charts to analyze campaign performance.

Our SaaS has become an integral part of the client’s workflow, enabling their marketers to quickly launch campaigns across multiple channels. It also provides comprehensive performance data that can be easily used for reporting and decision-making.